B2C Product Specialist

  • Date: 18 October 2017
  • Deadline: 01 February 2018
  • Work conditions: Full time
  • Location: Baku
Job Description


  • Develop consumer acquisition strategy and roadmap
  • To manage all marketing activities of assigned product to support company objectives;
  • To conduct analyses of the consumer market segment, including identification of key growth drivers, opportunities and risks;
  • To incorporate results of analysis into product strategy.
  • Leads development of product/brand strategy and marketing plans for assigned product/brand.
  • Participates in and evaluates market research and analyzes promotions, public relations, and advertising associated with assigned brands/products.
  • Works closely with sales leaders to identify opportunities/issues.
  • Designs, implements and evaluates marketing activities of AZ brands.
  • Reviews marketing programs and implements program changes.
  • Works with analysts to analyze market data and identify key segment drivers, growth opportunities and business threats.
  • Contributes to creativity of product packaging, presentation and promotional activities.
  • Strong analytical skills  
  • Strong communication and presentation skills 
  • Ability to work under pressure and tight deadlines        
  • Bachelor’s or Master’s Degree in Economics, Marketing, Business Administration or any related.
  • 4-6 years of experience in Marketing (Consumer), Telecom or FMCG fields are preferable;
  • Experience developing a strategy and executing on that strategy;

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