Position Summary:
The GTM/Marketing Manager works cross functionally as a Go-To-Market & Marketing Expert –
collaborating with Brand, Sales & Corporate Communications.
GTM Specialist
 ISM Management
 Promoter Management
 Retailer Floor Training
Marketing Specialist
 Marketing Expert – partnering with Brand, Sales & Corporate Communications
 Skilled in Marketing Management, Customer Insight, Market Planning, Market Research,
Marketing Production and New Product Launching

Principal Responsibilities:
GTM Role
- Responsible for managing the go-to-market strategy and process of a service or product launch
- Promoter productivity management
- Display space securing and space rental management (Negotiation with retailers and
distributors)
- Promoter sellout management
- Maintain No.1 display share in retail stores
- NPI (New Product Introduction) listing and display follow up with retailers and distributors
Marketing Role
- Execute lead generation campaigns (including SEO/SEM, digital advertising, social media, email
campaigns, events, webinars and more) to support B2C business unit;
- Work cross functionally and with multiple digital agency partners to assist with building digital
campaigns from start to finish;
- Update marketing data; gather new business intelligence;
- Utilize Google Analytics to monitor and analyze company’s web traffic metrics and suggest
solutions to boost web presence;
- Make recommendations based on results of campaigns, marketing and industry trends, and
communicate your findings to a variety of stakeholders.
- Measure and report performance of all digital marketing campaigns, and assess against goals
(ROI and KPIs).
- Assist with managing products on company website from product creation to monitoring and
updating, as required.
- Collaborate with internal teams and Head Quarter to create landing pages and optimize user
experience;
Location: Baku, Azerbaijan

Job Description

Requirements:

Knowledge, Skills & Abilities:
 Bachelor’s Degree.
 5+ years of relevant experience in GTM & Marketing (Strategy & Execution).
 Strategic & critical thinking.
 Ability to motivate and lead a team.
 Proactive work ethics and open-mindedness.
 Communication and 'people skills.
 Planning and organizational skills.
 Proficient use of Microsoft Office (Excel, PowerPoint, Word)

Interested Candidates please send your CV to gf.recruitmentaze@gmail.com indicating the title of
position in the subject line of your message.
Otherwise, your candidacy will not be considered.

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